Today I'm going to talk about Niche marketing with Google Adwords.

What is a niche? According to the Merriam -Webster Online Dictionary it is simply a "specialized market."

If you don't specialize you end up having to pay dearly for your keywords on Google.
Here are 2 examples of very general search terms.

·    ;       I used the Overture View Bids Tool to search for the keyword “sex.”
The highest bidder was paying $2.53 per click.

·    ;       I also searched for the keyword “computer”
The highest bidder was paying $1.57 per click.

Not Only are these words expensive but they are so general that you could get hundreds of unwanted clicks.

Here’s an example: You are marketing an ebook entitled “How to determine the Sex of your Goldfish.” If you bid on the keyword “sex” your Adwords ad will get clicked on by some window-shopper, a tire-kicker that is really looking for dirty pictures of Paris Hilton! Stick to more specific terms, goldfish, raising goldfish, information about goldfish, that sort of thing.

  Impressions of your adwords ad showing up where they don’t really belong is not going to generate sales.

Bid on relative terms for the minimum 5 cents, if you can find them. Avoid the broad terms. And try to put yourself in the shoes of your prospect. Create a mental profile of the sort of person that would desire your product.

Ø    ;   What are their interests?

Ø    ;   What products do they use?

Ø    ;   What products related to yours might they be searching for?

Regarding how you approach your copywriting : the most important questions you must ask yourself are:

Ø    ;   In what way can my product be a great benefit to my buyer?

Ø    ;   In what way can my product provide a solution to their problem(s)?

Once you have puzzled over these things for a while. Make a list of keywords and phrases targeted towards filling a need of your prospective buyer.

If your Adwords ad is pitching a “make money at home” or similar cash generating product, you may have to get creative. The competition is stiff and the keyword bids are pricey. Finding good keywords will be challenging but not impossible.

Want to find your own niche to scratch?  What are your interests? What are you passionate about? What gets you jazzed?

If you are a fanatic about Fly-fishing why not promote fishing products? Love to create new dishes? Promote Recipe/Cookbooks.
In the Offline world cookbooks outsell every other kind, year after year.

  You get the idea.

It’s a lot more fun when you are passionate! I think that sort of positive energy can really assist you in relating to your prospects. And writing a compelling ad.

Here are some more free tools.

Roboform: This automatically fills in forms for you. I find it very useful and it saves me time. As an affiliate you often have to fill out a lot of forms. Pretty tedious stuff. It does it all with one click. It remembers all your user names and passwords, too.

Good Keywords: Peppy little search tool. It compiles a list of terms related to the keyword you entered. It also shows you the number of searches on Overture for each term. It is free, too!

Keyword Wrapper: Just paste your list of keywords and it wraps them in “quotation marks and [brackets] You can then paste the new list right into Adwords.

-David Parton

Monday, November 01, 2004 11:50:27 PM PST

 Okay, from the beginning:

 I am an artist and I work at a job I don't really enjoy. A bit cliché, but there you have it.

  I thought I would sell some paintings on Ebay. I read every Ebay help file, Ebay  ebook and Auction forum I could find.

I sold one painting for less than cost. I couldn't imagine making enough money to leave my job, auctioning my art.  I kept searching.

 The first Web-marketing  ebook  I read was “The Silent Sales Machine Hiding on ebay” by Jim Cockrum. It really opened my eyes!  You can find dozens of different ways to generate income through eBay with this book. You can even use cheap eBay ads to drive traffic to your website.

 I soon discovered affiliate marketing through pay-per-click search engines. No shipping, no emails, no buying from a wholesaler and no customer contact. That last one sold it for me.

You might find, like me that Google Adwords is a good place for a beginner to start.

 Here is a list of tools I use daily to work on my campaigns and I will call it the:

    & nbsp;   &n bsp;  Adwords  Starter  Pack

• 
  
  Adword Analyzer This my favourite tool for finding affordable keywords for my Adword  campaigns. Fast and easy to use but
  it’s not free.
  


• 
  
  WordTracker This one is really good, too. It also has a free trial. You can return to the site and use the free tool over and over. 
  


• 
  
    Overture Keyword Selector&nbs p;Tool This is a free tool provided by the mighty Yahoo Search engine: Overture. You just type in a keyword and it gives you a list of related terms that have recently been searched for on Overture. Google doesn’t have a tool like this so the Overture ranking is the next best thing to determining a keywords usage and popularity.
  


• 
  
     Overture Bid Tool   Another groovy free tool from Overture.
  ” Type in a search term and we'll show you the Max Bids and listings for that term.”   That’s what it does. You can find out real fast if your keywords are inexpensive or astronomical.
  


• 
  
      & nbsp; Google Cash Virtually every affiliate using Google adwords has read this book. You should read it, too. You don’t want your competition to have an unfair advantage, do you? Chris Carpenter helped me get started with Adwords in just a few hours.
  


• 
  
       Google Adwords 123   Greg Heslin takes you by the hand and walks you through 2 successful Adwords campaigns. You will also learn how to search for inexpensive targeted keywords. Keywords from a consumer’s perspective. This an excellent companion to Google Cash and I suggest you buy one if not both of these ebooks and jumpstart your Adwords adventure!

Holy Crow look at the time! I have to crash. I have more links to add and plenty of suggestions for optimizing your Adword experience. I will continue with this topic in my next entry.

- David Parton