Today I'm going to talk about Niche marketing with Google Adwords.

What is a niche? According to the Merriam -Webster Online Dictionary it is simply a "specialized market."

If you don't specialize you end up having to pay dearly for your keywords on Google.
Here are 2 examples of very general search terms.

·    ;       I used the Overture View Bids Tool to search for the keyword “sex.”
The highest bidder was paying $2.53 per click.

·    ;       I also searched for the keyword “computer”
The highest bidder was paying $1.57 per click.

Not Only are these words expensive but they are so general that you could get hundreds of unwanted clicks.

Here’s an example: You are marketing an ebook entitled “How to determine the Sex of your Goldfish.” If you bid on the keyword “sex” your Adwords ad will get clicked on by some window-shopper, a tire-kicker that is really looking for dirty pictures of Paris Hilton! Stick to more specific terms, goldfish, raising goldfish, information about goldfish, that sort of thing.

  Impressions of your adwords ad showing up where they don’t really belong is not going to generate sales.

Bid on relative terms for the minimum 5 cents, if you can find them. Avoid the broad terms. And try to put yourself in the shoes of your prospect. Create a mental profile of the sort of person that would desire your product.

Ø    ;   What are their interests?

Ø    ;   What products do they use?

Ø    ;   What products related to yours might they be searching for?

Regarding how you approach your copywriting : the most important questions you must ask yourself are:

Ø    ;   In what way can my product be a great benefit to my buyer?

Ø    ;   In what way can my product provide a solution to their problem(s)?

Once you have puzzled over these things for a while. Make a list of keywords and phrases targeted towards filling a need of your prospective buyer.

If your Adwords ad is pitching a “make money at home” or similar cash generating product, you may have to get creative. The competition is stiff and the keyword bids are pricey. Finding good keywords will be challenging but not impossible.

Want to find your own niche to scratch?  What are your interests? What are you passionate about? What gets you jazzed?

If you are a fanatic about Fly-fishing why not promote fishing products? Love to create new dishes? Promote Recipe/Cookbooks.
In the Offline world cookbooks outsell every other kind, year after year.

  You get the idea.

It’s a lot more fun when you are passionate! I think that sort of positive energy can really assist you in relating to your prospects. And writing a compelling ad.

Here are some more free tools.

Roboform: This automatically fills in forms for you. I find it very useful and it saves me time. As an affiliate you often have to fill out a lot of forms. Pretty tedious stuff. It does it all with one click. It remembers all your user names and passwords, too.

Good Keywords: Peppy little search tool. It compiles a list of terms related to the keyword you entered. It also shows you the number of searches on Overture for each term. It is free, too!

Keyword Wrapper: Just paste your list of keywords and it wraps them in “quotation marks and [brackets] You can then paste the new list right into Adwords.

-David Parton